Eloise’s intricate drawings lend themselves perfectly to a canvas of silky, luxury loungewear.
With her background in illustration, Eloise begins each collection with a print, an artwork in itself hand-drawn in her London-based studio.
Her designs are thoughtful and playful, with a subtle nod to the subversive and the unexpected. Drawing on the mythological, the zodiac and the curiosities of the natural world around us, she creates classic, timeless and ethereal pieces rooted in her love of print, design and the mysteries of sleep.
Brought to life on the softest silk satin and printed in Worcestershire, each collection is made in the EU. All pieces are made with care and high quality craftsmanship.
Eloise is committed to ensuring her designs are produced consciously and thoughtfully, keeping environmental impact to a minimum. Each collection made only in small batches in an effort to reduce wastage and the impact on our planet at each stage.
ABOUT ELOISE JEPHSON
After studying Fashion Design with Print at Central St Martins, Eloise cut her teeth working for world-renowned fashion brands such as Versace, Stella McCartney and Alexander McQueen.
After many years freelancing and learning from her peers, she finally stepped out on her own and launched her eponymous label at the end of 2022. As a female founder and solo entrepreneur, Eloise’s passion for creating beautiful, lasting and luxurious loungewear on a small scale gives her complete creative control over each individual design. Every collection stems from a desire to imbue quality and thoughtfulness into each garment that reaches its owner.
With Eloise alone running the business from her studio in London, she is continuously designing and learning with each day and with each creation. She is committed to growing the brand in a way authentic and true to her values, creating timeless, playful pieces that her customers can cherish for years to come.
